“If there’s one thing that we can all agree on, it’s that half of us will not agree on even that,” starts off Stephen Colbert on his popular late-night TV show’s segment, The Word, wittily entitled “United, We Can’t Stand Them.” Rumor has it that immigrants are pyromaniacal, highly-contagious,... Continue »
Our metrics are often pulled from a software-as-a-service company called Meltwater, which is also used by movement groups such as United We Dream and Voto Latino, and corporations such as H&M and Deloitte. One value we frequently cite from Meltwater’s analysis is called potential reach. Potential reach estimates the universe... Continue »