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Immigration Ad Wars: Biden Offers Hope While Trump Spews Dangerous Venom

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Washington, DC — Now in full general-election mode, both the Biden and Trump campaigns have released dueling ads seeking to define the other on immigration and place the issue at the center of the 2024 election. Megan Lebowitz detailed the strategies for NBC, writing

“The Biden campaign and a pro-Trump super PAC are out with competing ads on immigration that paint vastly different pictures of an issue that’s expected to affect turnout in November. The advertisement from President Joe Biden’s campaign largely focuses on Latino Americans but also goes after former President Donald Trump and his rhetoric. ‘Now he says immigrants are poisoning the blood of our country,” Biden says in the 30-second spot, which appears to use his remarks from a campaign event this week in Phoenix. ‘What the hell was he talking about?’

In a 15-second ad released by the pro-Trump super PAC called MAGA Inc., audio of Biden criticizing the border wall is played over video of migrants pushing through part of a border fence. ‘There will not be another foot of wall constructed in my administration,’ the ad shows Biden saying. It appears to be the same line Biden said to NPR before winning the 2020 election.”

According to Vanessa Cárdenas, Executive Director of America’s Voice: 

“Joe Biden is doing what Democrats everywhere need to do: call out Trump’s vile characterization towards immigrants – the majority of which are Latino – and highlight how pivotal Latino voters are in deciding the direction of our country. By directly addressing Latino and immigrant voters, lifting up the contributions of immigrants to the American experience, and confronting the ugly, fearful, and hate-based campaign of Donald Trump, President Biden is illustrating the choices in this election. Trump’s playbook has remained the same since 2015: dehumanize immigrants, asylum seekers, and refugees and rant about the border. That is not a winning message for the majority of Latino voters.”  

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