Today, the Latino Victory Project released Spanish and English-language ads in a multi-state effort to draw attention to House Republicans’ failure to enact immigration reform. In addition to the broadcast launch, digital ads will run in Rep. Steve King’s (R-IA) district. The ads will criticize House Republicans for failing to act on immigration reform and link them to hateful comments like Steve King’s claims that immigrants are “drug mules” and “criminals.” The ads also welcome President Obama’s upcoming executive announcement on immigration reform — they will be the first ads in the nation that call for the President to take executive action.
and welcome President Obama’s upcoming executive announcement on immigration reform. These are the first ads in the nation that call for the President to take executive action.
In Iowa, a digital form of the ads further highlight comments made by Rep. Steve King, calling immigrants “drug mules” and “criminals”. The Latino Victory Project is joining America’s Voice to partner with Iowa Dreamers and local advocates on the ground to ensure the voices of Latinos and Americans are heard.
As Cristóbal Alex, President of the Latino Victory Project, said in a statement:
While most Americans support fixing the immigration system, the House Republican leadership has turned its back on the Latino community by refusing to propose a solution on immigration reform. The Latino Victory Project seeks to inform Americans of the position their elected officials have taken against Latinos and their refusal to adopt policies for the betterment of our country. We stand ready to mobilize the Latino community to achieve comprehensive immigration reform, and we welcome executive action from the President that is fair and just to the millions of immigrants currently in this country.
Learn more about the ads, and watch the English-language ad here. Watch the Spanish-language ad below: