WASHINGTON, D.C. — America’s Voice’s new billboard campaign is drawing national and local attention as it brings the reality of Trump’s mass deportation agenda to high-traffic areas in Texas, North Carolina, Georgia, Minnesota, and Iowa. Ten billboards in the Rio Grande Valley, Charlotte, Atlanta, St. Cloud, and Des Moines demonstrate once again what residents have already seen in their own communities: masked agents in their streets, neighbors pulled from their cars, and raids sweeping through workplaces and neighborhoods.
The campaign comes as Americans – particularly Latino voters – are rejecting the cruelty of this agenda. Two-thirds of them say Trump’s deportation policies have gone too far, and 69% disapprove of his handling of immigration, according to a recent NBC News poll.
In an interview with The Caucus, Vanessa Cárdenas, Executive Director of America’s Voice, said:
“I think there’s deep anger and resentment about just how much they’re targeting the Latino community. We know that it does not matter whether you or not you’re undocumented because there have been so many cases of people with legal status, U.S. citizens even, who are again being racially profiled.”
Read more from The Caucus:
Voters in key battleground states will be reminded of the violence inflicted by Immigration and Customs Enforcement over the past two years in a new ad campaign, paid for by an immigration-reform focused nonprofit. […]
Billboards will be going up in Texas, North Carolina, Georgia, Minnesota and Iowa, directing voters to a website making the case for an end to mass deportations. All of the billboards will feature images of immigration enforcement operations, including officers in masks and wearing military-style gear.
The billboards in Minnesota will also feature images of Renée Good and Alex Pretti, two people that were killed by immigration enforcement officers early in 2026 during Operation Metro Surge, one of ICE’s marquee operations over the past year. The Texas billboards will also feature a photo of those honoring the life of Lorenzo Salgado Araujo, a man killed by immigration enforcement officers in July.
Vanessa Cárdenas, Executive Director of America’s Voice, told The Caucus in an interview that she believes that now “Americans are rejecting his agenda because they’re seeing the results, especially as it relates to mass deportations.”
Local coverage from the communities where the billboards are up:
- Rio Grande Valley, Texas: The Rio Grande Guardian reported on the two “STOP THE VIOLENCE” billboards along Expressway 83 in McAllen and Weslaco. The billboards honor Lorenzo Salgado Araujo, a 35-year U.S. resident shot in Houston while picking up his construction crew, and Ruben Ray Martinez, a 23-year-old U.S. citizen killed on South Padre Island. Cárdenas told the outlet: “Lorenzo Salgado Araujo was on his way to work and Ruben Ray Martinez was celebrating his birthday when ICE agents took their lives.”
- Atlanta, Georgia: Southeast Politics covered the “GEORGIA: THIS IS LAWLESS” billboards on Jimmy Carter Boulevard and at Spaghetti Junction, one of the busiest interchanges in the country. The outlet noted that ICE made 2,278 arrests in Georgia in July alone, more than ten times the July 2024 total. Cárdenas told the outlet: “From Buford Highway to the Hyundai plant, masked agents have swept up thousands of Georgians.”
- St. Cloud, Minnesota: Courier Minnesota highlighted the St. Cloud billboard featuring Renée Good and Alex Pretti, both killed by federal immigration agents during Operation Metro Surge.
Find billboard locations below:
- Texas: Expressway 83 at S. 29th St, McAllen; Expressway 83 at the bridge, Weslaco
- North Carolina: I-485 at Westinghouse Blvd, Charlotte; I-85 near Exit 54
- Georgia: I-85 north of I-285, Atlanta; Jimmy Carter Blvd near I-85
- Minnesota: Division St at 33rd Ave N, St. Cloud; Division St and 5th Ave, downtown St. Cloud
- Iowa: SE 14th St north of Maury St, Des Moines; East University Ave near 27th Ct, Des Moines
See all five state billboards and the full campaign announcement here.
