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'Qué Pasa' in Immigration: RI4A Text Campaign, Undocumented Population Drops, The Latino Vote

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Today, the Spanish-language press covers the rollout of a new ad campaign in Nevada promoting comprehensive immigration reform. The ads, paid for by the Reform Immigration FOR America campaign, are mentioned in a column by EFE’s María Peña, who says: “In Nevada, where Hispanic voters account for 12.4 percent of the electorate, a publicity campaign debuted today in Spanish to ‘mobilize the public to unite and fight for comprehensive immigration reform.’ The ads, promoting a national text-message campaign and including TV and radio advertisements, asks the question millions are asking: ‘If not now, when?’”

Sample headlines:

Al Día (Philadelphia): “Spanish Ad Campaign to Push for Reform” (“Campaña en español para impulsar la Reforma”)

La Opinión: “Initiating action for immigrants” (“Inician acción por el migrante”)

Metro Latino USA: “Spanish Ads for Immigration Reform” (“Anuncios en español por reforma migratoria”).

Similar headlines appear in Terra, Zocalo.com, Ahora Sí (Austin), Mundo Hispano (Utah), and Diario de Yucatán (Mexico).