America’s Voice Launches Spanish Language Ad Campaign in AZ & CA

by Pili Tobar on 10/22/2012 at 12:21pm

Cross-posted at Daily Kos.

As the final days of the 2012 campaign draw near, America’s Voice is launching a six-figure radio and online ad buy to inform Arizona and San Diego Latino voters about the immigration positions taken by some of their local candidates

Starting today, the ads will run in heavy rotation through Election Day on Spanish-language radio outlets in Phoenix, Tucson, and San Diego.  In Arizona, ads will target the U.S. Senate race between Jeff Flake and Richard Carmona and the Maricopa County Sheriff’s race between Joe Arpaio and Paul Penzone.  In California, ads will target the toss-up U.S. House race between Brian Billbray and Scott Peters in CA-52.

The ads feature prominent DREAMers as the narrators of the spots, who state in all three ads that Latino voters in Arizona and San Diego can “use their vote to stand up to the discriminatory and anti-immigrant policies.”  They then go onto explain, “But not us.  We’re the DREAMers, the undocumented young people of the DREAM Act who, without papers and without fear, fight to complete our college education, serve our country, and achieve a path to citizenship.”  Click here for the full transcripts of the ads targeting Flake/CarmonaArpaio/Penzone and Bilbray/Peters.

Latino Decisions recently conducted polling of Arizona Latinos for America’s Voice, and the results are clear.  The issue of immigration reform is important to Latino voters, and the candidates’ positions on the issue matter.  According to the poll, Carmona is leading 75%-12% over Flake among Arizona Latinos.  Earlier Latino voter polls, including a national poll released in July focusing on Arizona’s SB 1070 and another Arizona Latino voter poll conducted in June, revealed much of the same about the importance of immigration in determining the voting behavior of Latinos.


  • Ad Scripts and Recordings:
    • U.S. Senate Race between Jeff Flake and Richard Carmona: SCRIPT and RADIO and ONLINE
    • Maricopa County Sheriff’s race between Joe Arpaio and Paul Penzone: SCRIPT and RADIO and ONLINE
    • U.S. House race between Brian Bilbray and Scott Peters: SCRIPT and RADIO
  • America’s Voice “Spotlight on Arizona” fact sheet 
  • America’s Voice Profile of 14 Key House races to watch, including a profile of immigration and Latino voters in the CA-52 Bilbray/Peters race
  • America’s Voice Profile of Six Senate races to watch, including a profile of immigration and Latino voters in Arizona’s Senate race

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